Event & Experiential Specialist
My event and sponsorship activation life began in my competitive beach volleyball days, including the time I spent coaching the NZ men’s team and the German women’s team in the 2012 London Olympics. Having been a player, coach and spectator, I can see an event from a multidimensional perspective. When I’m creating and curating sponsorship events like the Sanitarium Weet-Bix Kids TRYathlon or ASB Polyfest, I constantly take stock of the participants and the brand's needs at every stage, to ensure a cohesive and engaging experience for all involved.
For me, the magic sparkle is when the sponsors and event delivery teams come away from the activation feeling positive and knowing they made a lasting experience in the minds of the participants.