Event & Sponsorship Mastermind

I’ve been masterminding events and activations since Adam was a boy, setting up South Africa’s Beach Volleyball National Federation for the players. I get a real kick from orchestrating events and sponsorship opportunities, jumping into the important detail and minutiae of sponsorship governance right through to making sure the lead talent or dignitaries don’t slip over on the stage. My love for detail and thinking about every eventuality must come from my early years training as a marine scientist.

My early experience covers a range of events – from my first beach volleyball tour through to the 2009 Basketball World Championship and rejuvenating NZ’s biggest flower show event – Ellerslie Flower Show, which became an iconic event for Auckland and Christchurch. And today, at events like Big Boys Toys and ASB Polyfest, the magic for me comes down to one thing: opening the gates and seeing the delight on participants’ faces with every experience they encounter. 

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