We created classic oversized foam hands, emblazoned with “Haier Five”, and gave them out to volunteers so that they could properly celebrate the TRYathletes as they completed each section of the course, with truckloads of heartfelt energy.

We enlisted Kiwi sports heroes Sarah Hirini (NZ Women’s Rugby Sevens), Luuka Jones (Slalom Canoeist) and Katrina Rore (NZ International Netball Player and Vice-Captain of the Silver Ferns) to give out their own “Haier Fives” throughout the TRY course. We took every available opportunity to give out “Haier Fives” to the volunteers, in recognition of their contributions to the success of each Kiwi

Kids TRYathlon.

We created a ‘Haier 5’ prize package (drawn from Haier’s most popular refrigerators, ovens, dishwashers, washers and heat pumps) and gave one of those appliances away to a lucky parent or guardian of participating TRYathletes at prizegiving ceremonies.

We promoted our ‘Haier 5’ activities heavily through Breakfast TV, press releases, newspaper articles and social media posts throughout the Kiwi Kids TRYathlon season. Yes, the latter part of the promotional period was affected by closures due to Covid-19, but we had a strategy for that as well.