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LAUREN WATSON

Event & Experiential Specialist

I’m the youngest team member and I bring a decade of events and experiential experience to the team. My events career started when I was a marketing intern with ASB Tennis Classic. Since then I’ve continued with sports marketing events like the World U19 Basketball Champs, Port of Tauranga Half, and Hawkes Bay Horse of the Year. You could say I’m a sports event specialist, which seems like a natural fit with my Sport Management degree and my passion for sports.

For me the best part of an event or an experience is breaking the mould. I like to review an event, see how it’s working and see how it can work harder. Like adding the Mount Festival of Multisport to the Port of Tauranga Half. The Mount Festival event is unique to New Zealand and moves from a one-sport focus to broader multisport options. Which means people with different capabilities can participate – including whole families. We have increased entrants by 125% since 2014 and we have 20,000 people turn up to soak up the Mount Festival vibe, eat at the local markets, or catch an outdoor night movie. Seeing an event as an overall experience means that we can be fearless with innovation and make any activation idea possible and even magical.

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