https://www.magico.co.nz/hello daily 1.0 2020-05-25 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/59e6b61332601e14f028d0c4/1477950310469/Aro+Ha_1183.jpg Hello https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/59f695f8c83025bbac268371/1509332476645/snow_BnW_v3.jpg Hello https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/59ffd1f2c83025d8b00b5e02/1509937651349/MGC_SolidRed_background_%23d71920.png Hello https://www.magico.co.nz/team daily 0.75 2020-07-21 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/59f6ac8f53450a1e3bce8fe4/1573440513546/portrait_bnw_nigel.jpg Team Nigel Chenery Marketing Strategist The magic formula I like to see in action is watching kids’ confidence build as they run through the Sanitarium Weet-Bix TRYathlon finish line, with their ecstatic parents waiting on the other side. It’s so rewarding. Read more https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/59f69c9324a694055a755350/1595359472100/portrait_bnw_lina.jpg Team Lina Montero Soto General Manager & Creative Strategist I’m passionate about galvanising diverse teams and brands to create magical consumer experiences because it’s a joy to see people winning. Read more https://www.magico.co.nz/magico_process_gallery_v2 daily 0.75 2017-10-30 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/59f702b06c31940534587c4b/1508474492024/ Process Gallery First we listen, to accurately understand your brand’s vision https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97d4bfe54ef4fb66aa02c/1508474492024/V1.png Process Gallery First we listen, to accurately understand your brand’s vision https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97eb18c56a8a8e1b3660b/1508474553445/V3.png Process Gallery We find out what has worked for you in the past and what hasn’t https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e983d32278e7335cfb08fb/1508475913632/V4.png Process Gallery Because we’re at so many activations, we can feed behavioural insights into your planning stage https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97ee9dc2b4a46cf8da44a/1508474610723/V5.png Process Gallery No one likes budget surprises, so we’ll work to yours, providing the detail breakdown you want https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97f049f8dce164dd189a2/1509333762838/V6.png Process Gallery We’re happy to work with your partners or in-house teams to maximise your smarts and resources https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97f1cd0e6286614b9604d/1509333757368/V7.png Process Gallery If you don’t have a creative agency or you want us to handle everything, we will curate a team of activation makers and doers for you https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e9841bb7411c0d7939f902/1509333831163/V8.png Process Gallery Either way, you have the support of a senior Mágico magician who’ll be there from beginning to end to understand your brand and seamlessly solve any problems that arise https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97f5afe54ef4fb66abbd9/1509333837902/V9.png Process Gallery We will give you great ideas that can extend to multiple channels for social and content leverage https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97f8029f187bff589ced4/1509360304851/V10.png Process Gallery We’ve got incredible supplier connections, some going back more than 20 years, and if we don’t know a supplier you’d like to use, we’ve got the smarts to test them out for your benefit https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97fa1dc2b4a46cf8dadd2/1508474800969/V11_1.png Process Gallery We intuitively manoeuvre around any mutterings of ‘it can’t be done’ in order to make things happen https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97fb98c56a8a8e1b37297/1508474828223/V11_2.png Process Gallery We have an online project platform so you can see, approve and check progress online, however we do like to have face-to-face catch-ups when an event is in full swing to agree on progress https://static1.squarespace.com/static/59e6706201002744ef9c0148/59e97d342aeba584ee48eab0/59e97fdb18b27dc94c4abfc5/1508840229196/v12.png Process Gallery Post-experience, we will give you a full, open and honest debrief, and share what your customers are saying on the ground because these insights often make the next event even better https://www.magico.co.nz/magico-magic daily 0.75 2020-12-02 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5fc7c79ba66cae076626a2c1/1603754667818/ Magico Magico - LIFE HEALTH FOODS - Lisa's Hummus Marmite SOCIAL - BRAND DEVELOPMENT - VIDEO CONTENT https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5f975a37d9982c3b8b8acfff/1603754667818/ Magico Magico - LIFE HEALTH FOODS - Lisa's Hummus Marmite SOCIAL - BRAND DEVELOPMENT - VIDEO CONTENT https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5de031fb0c91bc6c3baf7c95/1596066150775/ Magico Magico - HIREPOOL - The Smarter Hire Magico unleashed a little mischief to help tradies hire smarter. BRAND DEVELOPMENT - TV - RADIO - PRINT https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5ed9989d705664168ae51295/1591318874887/ Magico Magico - HAIER - Haier 5 Campaign PR - SOCIAL - CONTENT CREATION - STRATEGY https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5f054d919eab224e2c14cda1/1594183229358/ Magico Magico - LIFE HEALTH FOODS - Naked Locals Winter Soups TV - BRAND DEVELOPMENT - PRINT https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5ecda8da02f4af1d18e9cb4b/1590536593517/ Magico Magico - LIFE HEALTH FOODS - Lisa's Hummus 2020 Campaign Continuing the campaign in 2020. SOCIAL - CONTENT CREATION https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5dc8a554df818a4a74453394/1587512068723/ Magico Magico - BIG BOYS TOYS - General Lee We employed the Good Ol’ Boys to give Big Boys Toys a boost. VIDEO CONTENT - EVENT PROMOTION - SOCIAL https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5eb0a83cb727847b0dea2360/1589162768932/ Magico Magico - SANITARIUM - Kitchen Makeover We love breathing life into your brand. Check out how we transformed a tired and cold lunchroom into a warm and inviting meeting place. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d6169f2768e04918ac01a/1587512262417/ Magico Magico - SANITARIUM - All Blacks Trade We used the Men in Black to lunch the Week-Bix Stat Attack campaign. CONTENT CREATION - PRODUCT LAUNCH - SOCIAL https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d62333e9bd652d6e47a68/1587512172431/ Magico Magico - HIREPOOL - DIY Smarter This is how we showed Kiwi’s the smarter way to DIY. VIDEO CONTENT - BRAND DEVELOPMENT - SOCIAL - RETAIL https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5bf25fad4d7a9cecabc3f6d6/1587512315881/ Magico Magico - HAIER - Home Heroes Not all heroes wear capes. OK so this one does. BRAND DEVELOPMENT - EVENT - SPONSORSHIP - PR https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d0c6ff331d470000143e63b/1587512373082/ Magico Magico - NAKED LOCALS SOUPS - Have you met the Locals? We took fresh soup lovers on a journey of authenticity. CONTENT CREATION - SOCIAL - PRODUCT ACTIVATION https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d0c7550b9b9ff0001c53ed9/1587512427463/ Magico Magico - BHANA FAMILY FARMS - All Rounders Spud Off The Blues took on The Mystics in the first ever All Rounders Spud Off. CONTENT CREATION - SOCIAL https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5c5bff679140b749eb7b7db6/1590536541173/ Magico Magico - LISA'S HUMMUS - Anytime is Lisa's Time 2019 Campaign We turned New Zealand’s favourite hummus into a delicious new art form. SOCIAL - CONTENT CREATION https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d0f1d80b3f1e70001490b97/1587512546147/ Magico Magico - NAKED LOCALS SOUPS - Have you met the Locals? We introduced New Zealand to the king of our fresh cauliflower soups. CONTENT CREATION - SOCIAL - PRODUCT ACTIVATION https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5c5c046bf9619ad9e68e71c0/1587512610790/ Magico Magico - BIKE BARN - Bike it Forward Bike It Forward changes the lives of Kiwi Kids with a heart-warming act of kindness. Award winning campaign. BRAND BUILDING - SOCIAL - SPONSORSHIP - PR - OOH https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5c5bc8257817f77aa32919d7/1587512660946/ Magico Magico - HIREPOOL - Sustainable Coastlines Summer Campaign We helped Kiwis roll up their sleeves, have some fun and get their ‘eco’ on. EVENT PLANNING - SOCIAL - PR - PRINT RADIO https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b7cf20d21c67cccfdf46dba/1587512725301/image_50444289.JPG Magico Magico - THE ALTERNATIVE MEAT CO - The moovement comes to New Zealand To change people’s mindsets about meat alternatives we got a little ‘out there’. ACTIVATION - SOCIAL - PR https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b1de224575d1f68cadfdb39/1589162736163/ Magico Magico - Ultra-Mox Ultra Moments Stories at Horse of the Year We wanted to connect the brand to the consumer s’ bond with their horse. We created an activation idea. ULTRA –MOX, ULTRA MOMENTS. That could live on social media, on-site, and after the event. The insight we had was that HOY is a big goal for the everyday rider. The focus at HOY was on the elite riders, and no one was placing the spotlight on the everyday rider’s goal and dreams. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5bf24b10c2241b40fb029c62/1590536393094/ Magico Magico - Big Boys Toys Launch of Electric Avenue We love finding and telling the stories of event & experiential makers like enterprising Kiwis Dee & Steve West, who had a dream to encourage people to turn on to electric vehicles, and now they own the largest privately owned, fast charging network in the Southern Hemisphere! ChargeNet . Hence it made sense for them to sponsor & launch Electric Avenue at Big Boys Toys 2018. We captured and amplified their story before BBT event to build anticipation and excitement. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b84cf8fcd836608ac81ec69/1591318675468/ Magico Magico - The people are the magic ingredient at Sanitarium Powerful video stories from the inside out. We loved capturing the Sanitarium purpose. We wanted to bring to the forefront what motivates the Sanitarium teams to make a difference in the community. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5bf24a18f950b7299bba9782/1594183041484/ Magico Magico - Mirth Mobile Replica Maker There's gold in talking to the makers and designers who spend hours creating an experience for participants to enjoy. We got the opportunity to capture the story behind the replica maker of Wayne's World Mirth Mobile who spent a year crafting the Mirth Mobile detail. The replica included the raspberry liquorice dispenser, soda gun and flame grilled paint job. The car experience was designed for Big Boys Toys NZ and included movie props like the "Excalibur" guitar. The crew at mágico captured the video story before the BBT event for social media leverage, with great results -a ticket sales spike pre-event directly related to the Mirth Mobile story... Schwing!!! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b1de1c76d2a73d2cc20bcf7/1596065940560/ Magico Magico - Under Armour Bandit Grab & Smash Mobile Text Treasure Hunt We leveraged the Under Amour Mt Festival Run Sponsorship by connecting with the youth runners (who like to run with a crew). Through a mobile text treasure hunt - Under Amour Bandit Grab & Smash Run. Where participants got the chance to win 1 of the x10 pairs of UA Bandit shoes, once they worked out the mobile text clues. The only condition was they had to grab a buddy and smash the run to find the Smith's Sport Shoe Mascot. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5bf24b8b575d1f96f71ab87d/1606928283001/ Magico Magico - Big Boys Toys - 20 hours from go to whoa Super fast story capture at events is important to be able to convert the last minute ticket fence sitters. The mágico crew shot and edited the Big Boys Toys action in 20hrs! which meant the content could be shared Friday, to remind the last minute organisers what's on in the weekend. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d571edc12e16cc6b767e7/1561272026581/ Magico Magico - Haier Home Hero Activation Launch for Sanitarium TRYathlon How smart are Haier! They amplified their on-ground activations for 2018-19 Weet-Bix TRYathlon season. Bringing to life their on-ground activations of x3 kids chore challenges that help kids become Haier Home Heroes. The mágico crew captured a Haier Home Hero in action to create awareness of their activation and maximise their sponsorship leverage. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d0c62ae5bdee0000130bdb5/1561094281810/Screen+Shot+2019-06-21+at+4.54.15+PM.png Magico Magico - Have you met the Locals? This cute little guy has some pretty awesome parents who grow amazing Beetroot in the Hawkes Bay for the Naked Locals soup range. Watch and see how the Buckeridges are continuing a farming family legacy … https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d58ffb9f35728a644b842/1561271669795/ Magico Magico - Anytime is Lisa's Time - Behind the Scenes for Lisa's Hummus with Kim, Maria, & Simone For summer we went behind the scenes with actor Kimberley Crossman, blogger Maria Foy, Instagram star Simone Anderson & the platter pros from Platter and Graze to discover the creative ways they like to do Lisa's hummus #LisasAnytime moments. Take a peek behind the scenes to see who loves Lisa's on a bagel, as a breakfast bowl or as a healthy kids snack. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d57a1ca46850f0adc62c5/1561272341229/ Magico Magico - Have you met the Locals? Come and meet Paul .... We’ve learnt a lot lately about what goes into making the Naked Locals soup range - the key ingredient being a love of growing! Our invitation to ‘Meet the Locals’ focuses on some of their best growers, including Paul. Come and meet him and learn what else goes into making these soups oh so delicious! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d5d06dc12e16cc6b803c7/1569543896992/image_50444289.JPG Magico Magico - THE MOOVEMENT COMES TO NEW ZEALAND We had a big challenge at Magico. We had to launch a meat-free alternative in NZ - of all places! See how we launched a moovement with a quirky disruptive sampling campaign in Auckland & Wellington, powerful video story telling and community social media engagement. You could say we raised the steaks (pun intended) and got Kiwi’s to moove to an alternative. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d57d46508af4881bd8f4e/1561097534644/ Magico Magico - Have you met the Locals yet? Max & Rosie This cute little guy has some pretty awesome parents who grow amazing Beetroot in the Hawkes Bay for the Naked Locals soup range. Watch and see how the Buckeridges are continuing a farming family legacy … https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d5d4afeef371ed7274499/1569543897318/ Magico Magico - Ultra-Mox Ultra Moments Stories at Horse of the Year We wanted to connect the brand to the consumer s’ bond with their horse. We created an activation idea. ULTRA –MOX, ULTRA MOMENTS. That could live on social media, on-site, and after the event. The insight we had was that HOY is a big goal for the everyday rider. The focus at HOY was on the elite riders, and no one was placing the spotlight on the everyday rider’s goal and dreams. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d5d856ebb33221b2ad44d/1569543897232/ Magico Magico - Big Boys Toys Launch of Electric Avenue We love finding and telling the stories of event & experiential makers like enterprising Kiwis Dee & Steve West, who had a dream to encourage people to turn on to electric vehicles, and now they own the largest privately owned, fast charging network in the Southern Hemisphere! ChargeNet . Hence it made sense for them to sponsor & launch Electric Avenue at Big Boys Toys 2018. We captured and amplified their story before BBT event to build anticipation and excitement. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b1de0b2f950b7e55e3fc06c/1569543897485/ Magico Magico - Kasha & Her Horse Rappy They say you shouldn't work with children or animals, but they haven't meet Kasha & Rappy. These two were truly delightful. We shot, edited and published their Ultra-Mox, Ultra Moment story in three days at Horse of the year event. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5d8d610b8d3c107e17f18d06/1569543897830/ Magico Magico - Under Armour Bandit Grab & Smash Mobile Text Treasure Hunt We leveraged the Under Amour Mt Festival Run Sponsorship by connecting with the youth runners (who like to run with a crew). Through a mobile text treasure hunt - Under Amour Bandit Grab & Smash Run. Where participants got the chance to win 1 of the x10 pairs of UA Bandit shoes, once they worked out the mobile text clues. The only condition was they had to grab a buddy and smash the run to find the Smith's Sport Shoe Mascot. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b2197a26d2a73e915164c0e/1528928202929/blacklrg.png Magico Magico - Magico Logo Insert your blurb here https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b1dcfc788251b8e2e32f7d7/1528680391048/ Magico Magico https://static1.squarespace.com/static/59e6706201002744ef9c0148/5b1dceda758d467b0b978bff/5b1f3667577270b1024cb444/1528761013103/ Magico Magico - Kasha & Her Horse Rappy https://www.magico.co.nz/thoughts daily 0.75 2020-07-21 https://www.magico.co.nz/thoughts/2018/12/12/when-marketing-activation-truly-makes-a-difference-in-the-community monthly 0.5 2020-07-21 https://www.magico.co.nz/thoughts/2020/4/28/finding-your-voice monthly 0.5 2020-07-21 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5ea8fa327c46e83da0941a47/1595355313890/Magico-LinkedIn-Bullets.jpg Thoughts - Finding Your Voice https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5ea8f914a4f55b486c1bba72/1595347927563/Magico-LinkedIn-banner-image.jpg Thoughts - Finding Your Voice https://www.magico.co.nz/thoughts/2020/5/3/marketing-is-a-teddy-in-the-window monthly 0.5 2020-07-21 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5eaf89e2ee13ec478756434d/1595348293420/Magico-LinkedIn-banner-image-Teddy.jpg Thoughts - Marketing is a Teddy in the Window https://www.magico.co.nz/thoughts/2020/5/24/its-life-jim-but-cheeseburgers-coffee-and-haircuts monthly 0.5 2020-07-21 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5ecb16b35e861630ffdb7d03/1592431583149/Magico+LinkedIn+banner+image.jpg Thoughts - “It's life Jim, but Cheeseburgers, Coffee and Haircuts" https://www.magico.co.nz/thoughts/2020/5/24/allo-alo monthly 0.5 2020-07-21 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5eea93fd6e8283581233a2c0/1595348352589/Magico-LinkedIn-banner-image-Freedom.jpg Thoughts - 'Allo Alo https://www.magico.co.nz/thoughts/category/Marketing+Activation monthly 0.5 https://www.magico.co.nz/thoughts/tag/COVID-19 monthly 0.5 https://www.magico.co.nz/thoughts/tag/Bike+It+Forward monthly 0.5 https://www.magico.co.nz/thoughts/tag/magico+marketing monthly 0.5 https://www.magico.co.nz/thoughts/tag/marketing+specialists monthly 0.5 https://www.magico.co.nz/thoughts/tag/magico+advertising monthly 0.5 https://www.magico.co.nz/thoughts/tag/Experiential+Marketing monthly 0.5 https://www.magico.co.nz/thoughts/tag/marketing+and+communciations monthly 0.5 https://www.magico.co.nz/thoughts/tag/marketing+and+communications+agency monthly 0.5 https://www.magico.co.nz/thoughts/tag/marketing+agency monthly 0.5 https://www.magico.co.nz/thoughts/tag/Marketing+Activation monthly 0.5 https://www.magico.co.nz/thoughts/tag/Magico+agency monthly 0.5 https://www.magico.co.nz/team-1 daily 0.75 2021-01-18 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/6005bb9f95feb65154633a8f/1595359186992/ Team - Duncan Blair Creative Director For all things creatively magical. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f173bc74e63ae0ca0cae1d7/5f173c40eb0bfc60136b739c/1595359186992/V6.png Team - Duncan Blair Creative Director For all things creatively magical. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f173bc74e63ae0ca0cae1d7/5f173c3f939a544269226d8d/1595359219743/rabbit%2Bfeet.png Team - Robert Chapman Creative Design Creating magical design. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f173bc74e63ae0ca0cae1d7/5f173bd0ecfcf9439979b818/1595358160327/ Team https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f173bc74e63ae0ca0cae1d7/5f173c3d939a544269226d65/1610988447886/image-asset.png Team - Lwindi Ellis PR Specialist Creating PR media magic to help you expand your influence and share your brand story. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f173bc74e63ae0ca0cae1d7/5f173c3faf37d46de30ab572/1606354392447/rabbit%2Blong%2Bbody.png Team - Sonja Corbett Digital Marketing Specialist Creating the online magic. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f173bc74e63ae0ca0cae1d7/5f173c4076c08e142b355f60/1595359299229/V11_1.png Team - Debbie Knight Activation Manager The magic secret to our successful Magico moments and events. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f173bc74e63ae0ca0cae1d7/5f173c8661cf8b490a53024b/1595359319675/its%2Ba%2Brabbit.png Team - Belinda Smith Business Manager Anything to do with administration and accounts, Belinda is the Magico go-to person. https://www.magico.co.nz/projects daily 0.75 2020-07-22 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f18c3e5ba0734701ec53ce6/1595458533824/ Projects - Magico - Life Health Foods - Naked Locals Winter Soups 30" TVC Together with our client Naked Local Souprs we wanted to bring to life that “A little love goes a long way.” Through a visual story, we were able to show the love and care that is taken to make Naked Locals Soups from the farm to the bowl. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f18bdcfcd4be1671a4554e6/5f18bddeb31a110adf436b21/1595458533824/ Projects - Magico - Life Health Foods - Naked Locals Winter Soups 30" TVC Together with our client Naked Local Souprs we wanted to bring to life that “A little love goes a long way.” Through a visual story, we were able to show the love and care that is taken to make Naked Locals Soups from the farm to the bowl. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f18bdcfcd4be1671a4554e6/5f18be00a22441147b2cf714/1595456990143/ Projects https://www.magico.co.nz/making-magic daily 0.75 2020-07-29 https://www.magico.co.nz/making-magic/90-seconds-of-magic-ep-1 monthly 0.5 2020-11-01 https://www.magico.co.nz/making-magic/haier-5 monthly 0.5 2020-07-29 https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21c14c4119547a5e0c3c8e/5f21c14f2b9dd82f7f1708fa/1596053295409/Haier_Mt_Maunganui_Tryathlon_24_Nov_2019-67.jpg 90 Seconds of Magic - You deserve a Haier 5! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21c14c4119547a5e0c3c8e/5f21c14e818afc02a1a8b9de/1596053295406/Haier_Mt_Maunganui_Tryathlon_24_Nov_2019-9.jpg 90 Seconds of Magic - You deserve a Haier 5! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21c14c4119547a5e0c3c8e/5f21c14dfb59025fbf32a168/1596053295396/1583522978455.jpg 90 Seconds of Magic - You deserve a Haier 5! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21c14c4119547a5e0c3c8e/5f21c14c2e1f8c2482e64e64/1596053295402/78553488_2376340405916595_4037984280100470784_o.jpg 90 Seconds of Magic - You deserve a Haier 5! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21bfcde0a31b5f651f4ed3/5f21bfce1d9fa5736ccadebc/1596053295412/Haier_Mt_Maunganui_Tryathlon_24_Nov_2019-91.jpg 90 Seconds of Magic - You deserve a Haier 5! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21bfcde0a31b5f651f4ed3/5f21bfce8cb88130d38fadce/1596053295417/Haier_Mt_Maunganui_Tryathlon_24_Nov_2019-104.jpg 90 Seconds of Magic - You deserve a Haier 5! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21bfcde0a31b5f651f4ed3/5f21bfd18cb88130d38fae11/1596053295420/Haier_Mt_Maunganui_Tryathlon_24_Nov_2019-118.jpg 90 Seconds of Magic - You deserve a Haier 5! https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21bfcde0a31b5f651f4ed3/5f21c11c4119547a5e0c2dc8/1596053295423/Haier_Mt_Maunganui_Tryathlon_24_Nov_2019-90.jpg 90 Seconds of Magic - You deserve a Haier 5! https://www.magico.co.nz/making-magic/bike-barn monthly 0.5 2020-11-17 https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21f53fe923ce0cfefd351c/5f21f640fcafc507add28a7e/1596061252473/Screen+Shot+2020-07-29+at+6.43.04+PM.png 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21f53fe923ce0cfefd351c/5f21f6090be5bc533790de10/1596061200879/BB+Bike+it+Forward+EDM+V5.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21f53fe923ce0cfefd351c/5f21f547f31c40507d6c9e4c/1596061039779/BB-BIF-Cap.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21f53fe923ce0cfefd351c/5f21f5453efd773bf44d5811/1596061002010/Screen+Shot+2020-07-29+at+6.43.17+PM.png 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21f53fe923ce0cfefd351c/5f21f541e923ce0cfefd3581/1596061040038/Screen+Shot+2020-07-29+at+6.42.53+PM.png 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21ec5dee0fc40b9fa7f5fe/5f21ecd8509f742614eb57be/1596058852906/Magico+Bike+Barn+Letter+2.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21ec5dee0fc40b9fa7f5fe/5f21ecd82b9dd82f7f209454/1596058850510/Magico+Bike+Barn+Letter+1.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21ebb9ba739a4d1d680c8b/5f21ebb99066042cd12aeeaf/1596058574986/Manurewa+School+F+-1.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21ebb9ba739a4d1d680c8b/5f21ebb98f0c783412aea3d7/1596058576700/Manurewa+School+F+-5.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21ebb9ba739a4d1d680c8b/5f21ebcdee0fc40b9fa7df71/1596058593483/Manurewa+School+F+-78.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f21ebb9ba739a4d1d680c8b/5f21ebcac93c4c41a7ced1ed/1596058594713/Manurewa+School+F+-60.jpg 90 Seconds of Magic - Bike it forward with Bike Barn https://www.magico.co.nz/making-magic/sanitarium-new-news-cafe monthly 0.5 2020-11-01 https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d93b393a3b2417d3b0453/5f4d93b3ad9ac23b57064425/1598919607255/Magico+Sanitarium+So+Good+Barista+Milk+Coffee+Cart.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d93b393a3b2417d3b0453/5f4d93b46187926c046d41d1/1598919609093/Magico+Sanitarium+So+Good+Barista+Milk+Coffee+Poster+2.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d93b393a3b2417d3b0453/5f4d93b4f411ba6121b621a6/1598919608488/Magico+Sanitarium+So+Good+Barista+Milk+Coffee+Sack.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d93b393a3b2417d3b0453/5f4d93b51ad0da402a495034/1598919608664/Magico+Sanitarium+So+Good+Barista+Milk+Menu.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d90c0e85e7c404097a130/5f4d90c1964bdf6c4d65b21e/1598918851875/Magico+Sanitarium+Up+and+Go+Breakfast+Poster.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d90c0e85e7c404097a130/5f4d90c2f411ba6121b5b44e/1598918853796/Magico+Sanitarium+Up+and+Go+Breakfast.png 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d91a16187926c046cf2c4/5f4d91a1e159c3320354feee/1598919077297/Magico+Sanitarium+High+Fibre+Granola+Information.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d91a16187926c046cf2c4/5f4d91a1efa7cf4ad80e3b77/1598919076160/Magico+Sanitarium+High+Fibre+Granola+Poster.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d91a16187926c046cf2c4/5f4d91a2a316226d24a74a3f/1598919079103/Magico+Sanitarium+High+Fibre+Granola+Samples.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d91a16187926c046cf2c4/5f4d91a21ad0da402a48ff23/1598919077472/Magico+Sanitarium+High+Fibre+Granola+Stand.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f4d91a16187926c046cf2c4/5f4d91a3af99b05d735fe2d0/1598919078773/Magico+Sanitarium+High+Fibre+Granola.jpg 90 Seconds of Magic - Sanitarium's New News Café https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f4d8f20af99b05d735f7094/1598918442944/Magico+Sanitarium+Breakfast.jpg 90 Seconds of Magic - Sanitarium's New News Café https://www.magico.co.nz/making-magic/internal-product-launches monthly 0.5 2020-11-17 https://www.magico.co.nz/making-magic/weet-bix-90-years-yum monthly 0.5 2020-12-21 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f9f0d38c0d9fd7d2f892309/1608514832443/Weet-Bix+NZ+90+Years+Yum+Campaign+Posters 90 Seconds of Magic - Celebrating Weet-Bix 90 Years Yum https://www.magico.co.nz/making-magic/adra-fun-run monthly 0.5 2020-12-21 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5fdffdc2459323513bf2c6a5/1608515019895/ADRA+Logo.png 90 Seconds of Magic - ADRA Home Runs - From your front door to the world https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5fdffdf2f5f64226566e75cc/1608515074800/ADRA+Fun+Run 90 Seconds of Magic - ADRA Home Runs - From your front door to the world https://www.magico.co.nz/haier-5-bringing-it-to-life daily 0.75 2020-07-29 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f219cdffcafc507adc0b3bf/1596038296758/ Haier 5 - Bringing it to life We created classic oversized foam hands, emblazoned with “Haier Five”, and gave them out to volunteers so that they could properly celebrate the TRYathletes as they completed each section of the course, with truckloads of heartfelt energy. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f219c42509f742614da9ed5/5f219c7ac93c4c41a7be0fdb/1596038296758/Number-1.png Haier 5 - Bringing it to life We created classic oversized foam hands, emblazoned with “Haier Five”, and gave them out to volunteers so that they could properly celebrate the TRYathletes as they completed each section of the course, with truckloads of heartfelt energy. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f219c42509f742614da9ed5/5f219c7aff89035c1cca3d3b/1596038315656/Number-2.png Haier 5 - Bringing it to life We enlisted Kiwi sports heroes Sarah Hirini (NZ Women’s Rugby Sevens), Luuka Jones (Slalom Canoeist) and Katrina Rore (NZ International Netball Player and Vice-Captain of the Silver Ferns) to give out their own “Haier Fives” throughout the TRY course. We took every available opportunity to give out “Haier Fives” to the volunteers, in recognition of their contributions to the success of each Kiwi Kids TRYathlon. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f219c42509f742614da9ed5/5f219c7b4119547a5e053007/1596038342521/Number-3.png Haier 5 - Bringing it to life We created a ‘Haier 5’ prize package (drawn from Haier’s most popular refrigerators, ovens, dishwashers, washers and heat pumps) and gave one of those appliances away to a lucky parent or guardian of participating TRYathletes at prizegiving ceremonies. https://static1.squarespace.com/static/59e6706201002744ef9c0148/5f219c42509f742614da9ed5/5f219c7b8d5bbb3927a1b929/1596038367274/Number-4.png Haier 5 - Bringing it to life We promoted our ‘Haier 5’ activities heavily through Breakfast TV, press releases, newspaper articles and social media posts throughout the Kiwi Kids TRYathlon season. Yes, the latter part of the promotional period was affected by closures due to Covid-19, but we had a strategy for that as well. https://www.magico.co.nz/contact daily 0.75 2020-04-23 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/59f2fb3c109526b62a653a3a/1509096254151/sand_through_fingers.jpg Contact https://www.magico.co.nz/linadetail daily 0.75 2017-11-09 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5a0287ab0d92976e481937a1/1510115247564/portrait_col_lina.jpg LINA DETAIL https://www.magico.co.nz/nigel-detail daily 0.75 2017-11-09 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5a0288264192021db9dbbb65/1510115370692/portrait_col_nigel.jpg NIGEL DETAIL https://www.magico.co.nz/magic daily 0.75 2020-04-23 https://www.magico.co.nz/team-gallery daily 0.75 2020-11-25 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c2a/1573440513546/portrait_bnw_nigel.jpg Team Gallery (Copy) Nigel Chenery Marketing Strategist The magic formula I like to see in action is watching kids’ confidence build as they run through the Sanitarium Weet-Bix TRYathlon finish line, with their ecstatic parents waiting on the other side. It’s so rewarding. Read more https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c2d/1595358054156/V6.png Team Gallery (Copy) Duncan Blair Creative Director For all things creatively magical. https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c27/1509573707931/portrait_bnw_lina.jpg Team Gallery (Copy) Lina Montero Soto General Manager & Creative Strategist I’m passionate about galvanising diverse teams and brands to create magical consumer experiences because it’s a joy to see people winning. Read more https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c36/1606344067700/rabbit%2Blong%2Bbody.png Team Gallery (Copy) Sonja Corbett Brand Project Manager Managing all magical Magico projects with ease. https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c33/1595357935540/image-asset.png Team Gallery (Copy) Linda Shackelford PR Specialist Creating PR media magic to help you expand your influence and share your brand story. https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c3c/1595357993378/MAGIC+Rabbit.png Team Gallery (Copy) Belinda Smith Business Manager Anything to do with administration and accounts, Belinda is the Magico go to person. https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c39/1595357796037/V11_1.png Team Gallery (Copy) Debbie Knight Activation Manager The magic secret to our successful Magico moments and events. https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f173d8404260f1fe3f64c30/1595357916694/rabbit%2Bfeet.png Team Gallery (Copy) Robert Chapman Creative Design Creating magical design. https://www.magico.co.nz/thoughts-summary daily 0.75 2020-09-06 https://www.magico.co.nz/downloadable-resources daily 0.75 2020-09-06 https://www.magico.co.nz/hirepool daily 0.75 2020-09-17 https://www.magico.co.nz/creative-request-form daily 0.75 2020-09-17 https://www.magico.co.nz/email-signature daily 0.75 2020-11-01 https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f9f18112366312117af336f/1604261915882/makeecoeasy.jpg Email Signature https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f9f169f9e7da9554f50194e/1604261543301/Lina_MakeEcoEasy.jpg Email Signature https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f8de38248a2032a2f56d631/1603134351472/Magico-Signature-Banner_V2.jpg Email Signature https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f8dc872089c957d654d47bd/1603134312436/portrait_col_lina+copy.jpg Email Signature https://static1.squarespace.com/static/59e6706201002744ef9c0148/t/5f8dc8e14a8503562711e9da/1603127530024/Magico_CMYK_Logo_Red.jpg Email Signature