Event & Experiential Specialist My event and sponsorship activation life began in my competitive beach volleyball days, including the time I spent coaching the NZ men’s team and the German women’s team in the 2012 London Olympics. Having been a player, coach and spectator, I can see an event from a multidimensional perspective. When I’m creating and curating sponsorship events like the Sanitarium Weet-Bix Kids TRYathlon or ASB Polyfest, I constantly take stock of the participants and the brand's needs at every stage, to ensure a cohesive and engaging experience for all involved.
For me, the magic sparkle is when the sponsors and event delivery teams come away from the activation feeling positive and knowing they made a lasting experience in the minds of the participants.
Lina Montero Soto
General Manager & Creative Strategist
I’m a Kiwi/Latina with 15 years in brand advertising. During this time, I’ve been lucky enough to have done it all – brand, direct, digital, shopper, design, social, activation. I’ve worked in New Zealand, Asia and London and worn many hats – business director, creative strategist, producer, creative wrangler, budget whipper. I’m passionate about galvanising diverse teams and brands to create magical consumer experiences because it’s a joy to see people winning.