Crikey New Zealand, you bloody did it - we’re nuclear, snake and Covid-free (well…hiccup…almost). And most of us are already wallowing in the joie de vivre of our newly returned Covidian freedoms. Like standing shoulder to shoulder with strangers while we order a shandy at the bar.
Holocene. Cretaceous. Jurassic. Devonian....we have entered a new epoch of life. Emerging from the murk of our living room forts and home offices blurry-eyed in the bright autumn sun. We are determined to find our way in this alien new world.
Covid-19 you little so-and-so. Not only have you infected our bodies, you’ve got your nasty little spikes into almost every facet of our world. You’re impacting our lives, livelihoods, relationships, freedoms, economies and look, you’re the topic of this critically important opinion piece too.
While we’ve been in rahui/lockdown here in Aotearoa there have been plenty of reports from around the country saying the native birds are singing more loudly than they have in decades.
"Bike It Forward” is an idea that’s already changing Kiwi lives. It’s also an idea that dramatically demonstrates both the power and the very real significance of what's typically called marketing activation (or sometimes experiential marketing).
’ve been looking forward to this edition as I’m incredibly proud of what the Mágico Band of Good has achieved with one of our foundation clients. Recently we saw the launch of Weet-Bix 90 Years Yum activity to celebrate the 90th birthday of the country’s favourite brekkie.
’ve been looking forward to this edition as I’m incredibly proud of what the Mágico Band of Good has achieved with one of our foundation clients. Recently we saw the launch of Weet-Bix 90 Years Yum activity to celebrate the 90th birthday of the country’s favourite brekkie.
Internal Product Launches are often overlooked and undervalues. In this article Lina Montero Soto, the co-founder of Mágico, shares the low-down on the why, what and how of Internal Product Launches.
Knowing the value of an internal product launch, Sanitarium approached us to organise an event to reveal their latest products to their staff.
In this episode, we'll be sharing how we produced a TV for Naked Locals and had it air during prime-time, without breaking the bank.
“Bike It Forward” was a project that had the potential to provide enormous benefits to disadvantaged Kiwi kids. But it was, and still is, a massive act of bravery for Bike Barn CEO Craig Robertson to commit the organisation to the project, because the “Bike It Forward” initiative…
After five years as Platinum Sponsor, Haier NZ asked themselves a question: what could they do to truly add value to the event, both from a corporate perspective and from the point of view of the participants?
