2020 had become all about ‘life at home’ – making the most of our time in our bubble. It was about being grateful we live in a place that is fortunate enough to have greater freedoms. So our focus for this new campaign was ‘HOME’.ADRA Home Runs, made our homes the centre of attention; here is where volunteers’ courses began and finished.

It meant participants could be flexible with their time, their course, and could social distance should they have to.We created a fresh and fun visual identity to capture the spirit of community and positivity.

We rolled out a campaign that made making a difference seem very achievable from our bubbles. And to connect Kiwi families to those in need around the world, we also changed the focus of our fundraising - from individuals in need, to families.

The event was an incredible success. Despite the changing alert levels and uncertainty, Kiwis embraced the ADRA Home Runs challenge with over 2,888 kms clocked up around the neighbourhoods of New Zealand, and over $27,091 raised for families in need. It was an incredibly satisfying project for Mágico to be a part of.