Celebrating 90 Years Yum

Recently we saw the launch of Weet-Bix 90 Years Yum activity to celebrate the 90th birthday of the country’s favourite brekkie. We launched the celebration with a series of simple OOH posters featuring three generations of Weet-Bix lovers (which featured one of Sanitarium’s family members).

We also went out across radio stations with a clever little spot that squeezed nine decades of deliciousness into an entertaining thirty seconds. You can listen here.

Weet-Bix appeared on the AM show, with guests Peter and Alex Hillary – taking us for a trip down memory lane and sharing memories about Sir Edmund’s love of Weet-Bix (with tinned peaches it was revealed). And Mark Richardson shared some very clever insights on the scientific way to eat Weet-Bix and milk. So if you think you’ve got your Weet-Bix munching skills down to a fine art, you better check out the master’s recommendations.