BEAM
How we made earth day magic in 48 hours
We set Mágico a near impossible challenge – pitch, plan and execute an ANZ-wide consumer campaign within 48 hours. Having previously worked with Lina and the team I knew we were in safe and trusted hands. The result was not only on brief, budget and brand, ‘Let’s Pop the Driving Habit’ was executed with true hustle and creative ingenuity. It’s a great pleasure to work with such a talented, collaborative and friendly team.
Adam Rossetto
Community Manager (ANZ), Beam
We created a little fresh, fun ‘noise’ that could be used on social media to demonstrate the difference in CO2 emissions between commuting by car, and by Beam – and grab people’s attention while we did it.
On Tuesday, we hit the streets and challenged people to Pop the Driving Habit with Beam for Earth Day and every day. We shot, edited and placed this content on social platforms in an amazing 48 hours! It was fast, fun and most of all, effective. Beam was stoked with our can-do attitude and creativity.
If you’d like to know more about how we roll here at Mágico,
let’s chat.
Other Projects
hello@magico.co.nz
021 0818 2041 ·
09 524 2394 · PO Box 85074, Harris Road, Auckland 1545