NAKED LOCALS
A little love goes a long way...
Naked Locals have been creating fresh soups from local ingredients for over 10 years. In the last 18 months, we've had the pleasure of telling Naked Locals' seed-to-spoon story. To do this, we travelled around the country to meet the vegetable farmers and hear about what they do.
The case study below explains how we turned their heart-warming stories into creative content.
With encouraging results so far, we wanted to share the message with a wider audience. We distilled their story of care into a single unifying idea for TV.
With the COVID restrictions and a modest budget, we set out to find a solution to bring the TVC to life.
We approached our good friends at Blacksand. We had meetings online and did the shoot with a skeleton crew (fewer people). This satisfied both the COVID restrictions and our budget requirements.
As other marketers were cancelling TVC placements, rate cards became more competitive. We saw the opportunity and secured prime-time spots without the hefty media spend.
We're so stoked that we could make this happen and help Naked Locals share their story on TV.
If you'd like to know more about this project and our approach,
let me know. I'd be happy to do a 'share and learn' lunch with you.
I also urge you to try some of their soups. My favourites are Canterbury Mushroom and Gisborne Tomato!
Media mentions
CREDITS
Client: Life Health Foods
Client Contact:
Mark Roper, International Marketing Manager
Snr. Brand Manager:
Vicki Sew Hoy-Hollis
Mágico GM:
Lina Montero Soto
Creative Director: Dunc Blair
Art Director: Rob Chapman
Production:
Blacksand
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hello@magico.co.nz
021 0818 2041 ·
09 524 2394 · PO Box 85074, Harris Road, Auckland 1545