See the magic
We’ve done it all and we love it all - brand activations, experiential events, product launches, public relations projects, instore happenings, and sponsorship activations. Here’s a sample of our magic in action.
There’s no denying the All Blacks always bring the magic. So when we sprinkled a little more Magico magic dust on a Sanitarium / All Blacks event - we created an unforgettable experience for our Sanitarium family. It was a match made by Màgico - NZ’s #1 brekkie cereal and the world’s #1 rugby team. Magical.
When it comes to DIY, us Kiwis can be a stubborn lot - we’re stuck in our ways when it comes to doing a bit of work around the home. Màgico and Hirepool wanted to show NZ DIYers that there’s a much smarter way to get the job done - to save you time, money and most of all sanity.
How smart are Haier! They amplified their on-ground activations for 2018-19 Weet-Bix TRYathlon season. Bringing to life their on-ground activations of x3 kids chore challenges that help kids become Haier Home Heroes. The mágico crew captured a Haier Home Hero in action to create awareness of their activation and maximise their sponsorship leverage.
This cute little guy has some pretty awesome parents who grow amazing Beetroot in the Hawkes Bay for the Naked Locals soup range. Watch and see how the Buckeridges are continuing a farming family legacy …
It was a tense moment…The Blues vs The Mystics in an epic Spud-off with our favourite potato, the “All Rounder”. Watch the teams battle it out at the Blues Cafe HQ kitchen to find out who cooked the best dish and who was the ultimate winner….
We’ve learnt a lot lately about what goes into making the Naked Locals soup range - the key ingredient being a love of growing! Our invitation to ‘Meet the Locals’ focuses on some of their best growers, including Paul. Come and meet him and learn what else goes into making these soups oh so delicious!
For summer we went behind the scenes with actor Kimberley Crossman, blogger Maria Foy, Instagram star Simone Anderson & the platter pros from Platter and Graze to discover the creative ways they like to do Lisa's hummus #LisasAnytime moments. Take a peek behind the scenes to see who loves Lisa's on a bagel, as a breakfast bowl or as a healthy kids snack.
We love seeing joy and excitement on kids faces. Watch and learn how Bike Barn's 'Bike it Forward' campaign of repurposing second-hand bikes brought big smiles to the faces of students at Homai and Manurewa South Schools.
Looking after our backyard. Caring for others and our amazing environment - it''s all part of the Kiwi DNA. We loved creating this campaign for Hirepool - to encourage everyone to work together to keep our patch beautiful, for now and for future generations..
We had a big challenge at Magico. We had to launch a meat-free alternative in NZ - of all places! See how we launched a moovement with a quirky disruptive sampling campaign in Auckland & Wellington, powerful video story telling and community social media engagement. You could say we raised the steaks (pun intended) and got Kiwi’s to moove to an alternative.
We wanted to connect the brand to the consumer s’ bond with their horse. We created an activation idea. ULTRA –MOX, ULTRA MOMENTS. That could live on social media, on-site, and after the event. The insight we had was that HOY is a big goal for the everyday rider. The focus at HOY was on the elite riders, and no one was placing the spotlight on the everyday rider’s goal and dreams.
We love finding and telling the stories of event & experiential makers like enterprising Kiwis Dee & Steve West, who had a dream to encourage people to turn on to electric vehicles, and now they own the largest privately owned, fast charging network in the Southern Hemisphere! ChargeNet . Hence it made sense for them to sponsor & launch Electric Avenue at Big Boys Toys 2018. We captured and amplified their story before BBT event to build anticipation and excitement.
Powerful video stories from the inside out. We loved capturing the Sanitarium purpose. We wanted to bring to the forefront what motivates the Sanitarium teams to make a difference in the community.
There's gold in talking to the makers and designers who spend hours creating an experience for participants to enjoy. We got the opportunity to capture the story behind the replica maker of Wayne's World Mirth Mobile who spent a year crafting the Mirth Mobile detail. The replica included the raspberry liquorice dispenser, soda gun and flame grilled paint job. The car experience was designed for Big Boys Toys NZ and included movie props like the "Excalibur" guitar. The crew at mágico captured the video story before the BBT event for social media leverage, with great results -a ticket sales spike pre-event directly related to the Mirth Mobile story... Schwing!!!
We leveraged the Under Amour Mt Festival Run Sponsorship by connecting with the youth runners (who like to run with a crew). Through a mobile text treasure hunt - Under Amour Bandit Grab & Smash Run. Where participants got the chance to win 1 of the x10 pairs of UA Bandit shoes, once they worked out the mobile text clues. The only condition was they had to grab a buddy and smash the run to find the Smith's Sport Shoe Mascot.
Super fast story capture at events is important to be able to convert the last minute ticket fence sitters. The mágico crew shot and edited the Big Boys Toys action in 20hrs! which meant the content could be shared Friday, to remind the last minute organisers what's on in the weekend.