See the magic
in action
We’ve done it all and we love it all - brand strategy and development, fully integrated creative campaigns, brand management, product launches, public relations projects, instore happenings and sponsorship, social media marketing and much more. Here’s a sample of our magic in action.


Magico unleashed a little mischief to help tradies hire smarter.
BRAND DEVELOPMENT - TV - RADIO - PRINT



Continuing the campaign in 2020.
SOCIAL - CONTENT CREATION

We employed the Good Ol’ Boys to give Big Boys Toys a boost.
VIDEO CONTENT - EVENT PROMOTION - SOCIAL

We love breathing life into your brand. Check out how we transformed a tired and cold lunchroom into a warm and inviting meeting place.

We used the Men in Black to lunch the Week-Bix Stat Attack campaign.
CONTENT CREATION - PRODUCT LAUNCH - SOCIAL

This is how we showed Kiwi’s the smarter way to DIY.
VIDEO CONTENT - BRAND DEVELOPMENT - SOCIAL - RETAIL

Not all heroes wear capes. OK so this one does.
BRAND DEVELOPMENT - EVENT - SPONSORSHIP - PR

We took fresh soup lovers on a journey of authenticity.
CONTENT CREATION - SOCIAL - PRODUCT ACTIVATION

The Blues took on The Mystics in the first ever All Rounders Spud Off.
CONTENT CREATION - SOCIAL

We turned New Zealand’s favourite hummus into a delicious new art form.
SOCIAL - CONTENT CREATION

Bike It Forward changes the lives of Kiwi Kids with a heart-warming act of kindness. Award winning campaign.
BRAND BUILDING - SOCIAL - SPONSORSHIP - PR - OOH

We helped Kiwis roll up their sleeves, have some fun and get their ‘eco’ on.
EVENT PLANNING - SOCIAL - PR - PRINT RADIO
To change people’s mindsets about meat alternatives we got a little ‘out there’.
ACTIVATION - SOCIAL - PR

We wanted to connect the brand to the consumer s’ bond with their horse. We created an activation idea. ULTRA –MOX, ULTRA MOMENTS. That could live on social media, on-site, and after the event. The insight we had was that HOY is a big goal for the everyday rider. The focus at HOY was on the elite riders, and no one was placing the spotlight on the everyday rider’s goal and dreams.

We love finding and telling the stories of event & experiential makers like enterprising Kiwis Dee & Steve West, who had a dream to encourage people to turn on to electric vehicles, and now they own the largest privately owned, fast charging network in the Southern Hemisphere! ChargeNet . Hence it made sense for them to sponsor & launch Electric Avenue at Big Boys Toys 2018. We captured and amplified their story before BBT event to build anticipation and excitement.

Powerful video stories from the inside out. We loved capturing the Sanitarium purpose. We wanted to bring to the forefront what motivates the Sanitarium teams to make a difference in the community.

There's gold in talking to the makers and designers who spend hours creating an experience for participants to enjoy. We got the opportunity to capture the story behind the replica maker of Wayne's World Mirth Mobile who spent a year crafting the Mirth Mobile detail. The replica included the raspberry liquorice dispenser, soda gun and flame grilled paint job. The car experience was designed for Big Boys Toys NZ and included movie props like the "Excalibur" guitar. The crew at mágico captured the video story before the BBT event for social media leverage, with great results -a ticket sales spike pre-event directly related to the Mirth Mobile story... Schwing!!!

We leveraged the Under Amour Mt Festival Run Sponsorship by connecting with the youth runners (who like to run with a crew). Through a mobile text treasure hunt - Under Amour Bandit Grab & Smash Run. Where participants got the chance to win 1 of the x10 pairs of UA Bandit shoes, once they worked out the mobile text clues. The only condition was they had to grab a buddy and smash the run to find the Smith's Sport Shoe Mascot.

Super fast story capture at events is important to be able to convert the last minute ticket fence sitters. The mágico crew shot and edited the Big Boys Toys action in 20hrs! which meant the content could be shared Friday, to remind the last minute organisers what's on in the weekend.
We introduced New Zealand to the king of our fresh cauliflower soups.
CONTENT CREATION - SOCIAL - PRODUCT ACTIVATION