See the magic
We’ve done it all and we love it all - brand activations, experiential events, product launches, public relations projects, instore happenings, and sponsorship activations. Here’s a sample of our magic in action.
We had a big challenge at Magico. We had to launch a meat-free alternative in NZ - of all places! See how we launched a moovement with a quirky disruptive sampling campaign in Auckland & Wellington, powerful video story telling and community social media engagement. You could say we raised the steaks (pun intended) and got Kiwi’s to moove to an alternative.
There's gold in talking to the makers and designers who spend hours creating an experience for participants to enjoy. We got the opportunity to capture the story behind the replica maker of Wayne's World Mirth Mobile who spent a year crafting the Mirth Mobile detail. The replica included the raspberry liquorice dispenser, soda gun and flame grilled paint job. The car experience was designed for Big Boys Toys NZ and included movie props like the "Excalibur" guitar. The crew at mágico captured the video story before the BBT event for social media leverage, with great results -a ticket sales spike pre-event directly related to the Mirth Mobile story... Schwing!!!
How smart are Haier! They amplified their on-ground activations for 2018-19 Weet-Bix TRYathlon season. Bringing to life their on-ground activations of x3 kids chore challenges that help kids become Haier Home Heroes. The mágico crew captured a Haier Home Hero in action to create awareness of their activation and maximise their sponsorship leverage.
Powerful video stories from the inside out. We loved capturing the Sanitarium purpose. We wanted to bring to the forefront what motivates the Sanitarium teams to make a difference in the community.
Super fast story capture at events is important to be able to convert the last minute ticket fence sitters. The mágico crew shot and edited the Big Boys Toys action in 20hrs! which meant the content could be shared Friday, to remind the last minute organisers what's on in the weekend.
We wanted to connect the brand to the consumer s’ bond with their horse. We created an activation idea. ULTRA –MOX, ULTRA MOMENTS. That could live on social media, on-site, and after the event. The insight we had was that HOY is a big goal for the everyday rider. The focus at HOY was on the elite riders, and no one was placing the spotlight on the everyday rider’s goal and dreams.
We leveraged the Under Amour Mt Festival Run Sponsorship by connecting with the youth runners (who like to run with a crew). Through a mobile text treasure hunt - Under Amour Bandit Grab & Smash Run. Where participants got the chance to win 1 of the x10 pairs of UA Bandit shoes, once they worked out the mobile text clues. The only condition was they had to grab a buddy and smash the run to find the Smith's Sport Shoe Mascot.
We love finding and telling the stories of event & experiential makers like enterprising Kiwis Dee & Steve West, who had a dream to encourage people to turn on to electric vehicles, and now they own the largest privately owned, fast charging network in the Southern Hemisphere! ChargeNet . Hence it made sense for them to sponsor & launch Electric Avenue at Big Boys Toys 2018. We captured and amplified their story before BBT event to build anticipation and excitement.
They say you shouldn't work with children or animals, but they haven't meet Kasha & Rappy. These two were truly delightful. We shot, edited and published their Ultra-Mox, Ultra Moment story in three days at Horse of the year event.